In today's new world of work and business landscape, no matter how strong your leadership skills or expertise are, if your team, shareholders, management, clients, partners are not crystal clear about who you are, your leadership attributes, what makes you different, interesting and valuable, you'll have hard time achieving your professional and business goals... No matter how busy your schedule is, if you're not building and continuously managing your brand online you're not doing your job.
Objectives:
- Understand what personal branding is.
- Understand the benefits of cultivating high visibility leadership in your firm and in the marketplace, and why building your online ID is fundamental to you and your company success.
- Understand the 5 components of your online ID, and how to measure and assess your online / social brand profile.
- Understand what leadership promotion collaterals you need, how to build an online thought-leadership platform and how to develop an efficient brand promotion strategy.
- Understand how to make your busy schedule irrelevant by using and applying a 3D framework to continuously manage and grow your brand image in a 9-minute-a-day plan that fits the busiest schedule.
- Discover the tools and techniques visible thought-leaders use to promote their brands — which ones are most effective - and how to use the power of technology to turbo-charge your leadership visibility.
Expert: Emery Kaze (Emery Kaze Company)
All levels
