Blue Ocean Strategy: How to Create Uncontested Market Space

How blue is your ocean?

Does your organization increasingly find itself stuck in the red ocean of bloody competition characterised by commodization of offerings, declining prices, and battles for market share?

Does your company invest significantly in R&D, but often fail to translate R&D investments into large commercial opportunities?

Do your sales representatives increasingly argue for increasing price discounts to make sales?

Does your company see outsourcing to low cost countries as key to regain competitiveness?

Does your company blame slow growth on the market?

If you answered yes to any of the above questions, the paperJam Blue Ocean Strategy workshop could be right for you. It offers an overview of the concept, tools, and methodologies necessary to break out of the red ocean of bloody competition and create a blue ocean of uncontested market space.

Blue ocean strategy is not about how to compete, but about how to make the competition irrelevant by simultaneously pursuing differentiation and low costs.The workshop will offer a new approach to strategy development and implementation.

During the workshop you learn about companies that have successfully applied Blue Ocean Strategy, analyse their moves, review the history of Blue Ocean Strategy, receive an overview of the Blue Ocean Strategy toolbox and receive practical advice on how to formulate and execute a Blue Ocean Strategy in your organization, irrespective of how big or small it is.

Target audiance: CEOs, Managing Directors, Entrepreneurs, Employees working in business growth, business development, marketing & sales, strategy or corporate development departments.

Speaker: Marc Sniukas is a consultant and Certified Blue Ocean Strategy Practitioner. He works with Fortune 500 companies and hidden champions on topics ranging from strategic innovation and renewal, business transformation and strategy implementation to executive team performance. His research focuses on how to enable business innovation. He is interested in what the most innovative individuals, teams and organizations in the world do to make business innovation happen. A special focus lies on how incumbent organizations innovate and renew their business models.

Important

Objectives:
- Learn about the foundation of Blue Ocean Strategy.
- Acquire an overview of Blue Ocean Strategy tools and concepts.
- Understand the different steps of Blue Ocean Strategy formulation and implementation.
- Assess how blue your strategy is.

For this workshop Marc developed a new methodology: The "Blue OceanGame". The Blue Ocean Game is an interactive approach to learning aboutthe philosophy, history and tools of Blue Ocean Strategy. Teams of 4 to 5participants will discover Blue Ocean Strategy together through variousteam exercises in a fun and engaging way.
Special offer: Participants of the workshop will receive a copy of theBlue Ocean Game to practice with their teams and Marc offers a specialrate for facilitating in-house sessions.