Understanding the impacts on the business model and the company’s long term success is critical and the embracers of sustainability would better have to be prepared to meet these new challenges. By taking a proactive stance, CEOs play a fundamental role in embedding sustainability into the company’s core business. Above all, their role is decisive in driving the overall vision of Corporate Social Responsibility for their organizations. Get inspired by a compelling business story from Vincent Stanley, Director of Patagonia Philosophy. Learn how getting sustainability into strategy can lead to strong competitive advantages. Insights from a visionary company, currently at the leading edge of sustainability.
Vincent Stanley, co-author with Yvon Chouinard of The Responsible Company, has been with the company on and off since its start in 1973. As Patagonia’s long-time chief storyteller, Vincent has helped develop its Responsible Economy campaign; the Footprint Chronicles, the company’s interactive website that outlines the social and environmental impact of its products; the Common Threads Partnership; and Patagonia Books. He recently concluded an 18-month stint as the company’s acting vice president of marketing and communications. He is also a poet whose work has appeared in Best American Poetry.
Welcome speech: European Investment Ban ; Francine Closener, Secretary of State of the Economy
Keynote: Vincent Stanley, director Patagonia Philosophy
Event chaired by Christian Scharff, president, IMS Luxembourg
Followed by a networking cocktail
Event organised by IMS Luxembourg.