Mercredi 17 janvier 2018 09:30 - 12:45 Ajoutez ce RDV dans iCal
NEIMËNSTER 28, RUE DE MÜNSTER 2160 Luxembourg Luxembourg Plan d'accès
Workshop : Cycle Communication, Marketing & Sales
How to master press relations
"I'm launching a new service / business, and I'd like to hear about it in the press. How to do ?
" We will respond concretely by giving you the keys to succeed your press operation and get articles about your company!
- Presentation of different types of press and their specificities (daily, weekly, monthly, radio, TV, etc.)
- Understanding the press: what is the difference between an article, an advertorial and an advertisement?
- The foundations of press relations: what does it consist of concretely?
- Case study "business": I launch a new service / a new company, and I would like to talk about it in the press. Which process to follow?
- Case study "salon": I will participate in a show and I would like to show my stand to journalists / get meetings with the professional press during this event. How to do?
- Case study "lifestyle": How to get my products they appear in the press "fashion"?
Following the workshop, participants will leave with an "infographic", taking the key steps of a good strategy in PR; and with a toolbox that they can use every day!
Experts: Camille Martins and Patrick Lesage, Takaneo Consulting
Level: Beginner - Intermediate
Les participants à nos événements sont informés du fait qu’ils sont susceptibles de figurer sur des photographies prises lors de l’événement. Celles-ci sont destinées à être publiées dans les supports écrits ou numériques édités par Maison Moderne.