"I'm launching a new service / business, and I'd like to hear about it in the press. How to do ?
" We will respond concretely by giving you the keys to succeed your press operation and get articles about your company!
IN THEORY
- Presentation of different types of press and their specificities (daily, weekly, monthly, radio, TV, etc.)
- Understanding the press: what is the difference between an article, an advertorial and an advertisement?
- The foundations of press relations: what does it consist of concretely?
IN PRACTICE
- Case study "business": I launch a new service / a new company, and I would like to talk about it in the press. Which process to follow?
- Case study "salon": I will participate in a show and I would like to show my stand to journalists / get meetings with the professional press during this event. How to do?
- Case study "lifestyle": How to get my products they appear in the press "fashion"?
AND AFTER?
Following the workshop, participants will leave with an "infographic", taking the key steps of a good strategy in PR; and with a toolbox that they can use every day!
Experts: Camille Martins and Patrick Lesage, Takaneo Consulting