Inbound marketing has become a key cornerstone for brands that have realized how customer behavior is changing. You don't know whether inbound marketing has a place in your organization? You see the value of inbound, but aren't sure where to start? This workshop takes you through the basics of a successful inbound marketing strategy in 2018 and shows you how different inbound channels and techniques can help you grow your business and your revenues.
- New consumer behavior: traditional buyer journey vs modern buyer journey, integration of multichannel, digital in decision making, trust in reviews, and more
- The basics of inbound marketing logic, techniques & goals. Pull vs push marketing. Overview of main inbound channels: influencers management, content marketing, paid (SEA, SMA), SEO
- From lead generation to lead and client nurturing: how to do it right, boost conversion and create brand advocates
- Marketing tech stack for a modern marketing team
- Talkwalker as an inbound driven marketing organization. Our marketing structure & how it responds to the new market developments and challenges
- Takeaways & tips on starting on your inbound marketing journey
Expert : Elena Melnikova, VP Marketing - Talkwalker