We are in the middle of a maelstrom: next to the paper publishing we know and love, screen publishing is becoming greater each day and tablets are the closest to make paper superfluous... or are they?... It seems we don't really know where we are heading at and that's scary. The wounds the Internet bubble left behind are still fresh, but the industry doesn't want to miss this train. Designers are confronted with yet another device, with new rules to learn and a new approach to take. Publishers, advertisers and marketeers also have a new world to uncover, dive into and conquer... This all is a good thing and we all can relax; tablets are a good thing and you know already how to cope with all these challenges.
By **Luis Mendo**, of GOOD Inc. / Screenzine (No paper, all magazine).