Crafting an effective story can pay you back in multiple ways, maximizing your credibility by bringing you new clients, impressing existing clients, and showcasing your industry expertise and thought leadership. Participants will be led on the "hero’s journey" to discover how to leverage the massive power of an engaging story. This workshop will look at multimedia real-world examples, consumer trends and – crucially – specific content marketing elements and strategies that can help literally any business to improve its ROI. With the flood of useless digital information at an all-time high, businesses are desperate for content that is accurate, reliable and, most importantly, credible. Join us to discover journalists’ secrets to crafting an effective story as we explore how to pick, research and tell your story in order to improve conversion rates, lead generation – and especially sales.
Experts: Pierre-Yves Lanneau Saint Léger and Ethan Schrieberg (VitalBriefing)