Workshop - Développement personnel

mardi 20.09.2016

Personal branding: much more than a logo and a graphic

Paperjam.lu

The composing parts of a brand are visual, textual, but more than everything, they are the essence. We can learn from the development of a brand for a product or a service.

A person is able to improve its image by acquiring an expertise and performance tools. These actions determine the culture of a person, its differentiation and the possibility of winning. Eventually, personal branding is necessarily translated into adequate communication.

Expert: Roger Claessens, R.J. Claessens & Partners

Niveau : All levels

Objectifs

  • Understand what is meant by a brand and its impact
  • Establish how a person can personally benefit from this process
  • Be aware of the factors that define the perception of others in relation to the professional that I am 

ORATEURS

Roger Claessens
Roger Claessens
R.J. Claessens & Partners