The workshop is aimed at business decision-makers who are not communicators/marketers but who must validate the communication strategies and plans drawn up by internal or external communication experts. It is aimed at decision-makers who want to be able to gauge the impact of communication and those who question the usefulness of communication with regards to corporate strategy. How do you gauge something that appears not to have a tangible impact? What are the assessment criteria and the main performance indicators? At what point in the corporate strategy decision-making process should you involve communication experts? What are the errors to avoid and the opportunities to seize? Over the course of the workshop decision-makers will get answers to these questions, along with practical advice on the issues they care to raise.
Expert: Pascale Kauffman, Apollo Strategists