Are brands having good conversations with women? Are they providing the language and imagery they expect?
Women use different parts of the brain differently than men do. Women have a markedly higher tendency to attach emotional significance to stimuli than men. Women respond significantly more strongly to certain styles of advertising messages. Women respond to language and imagery differently than men.
Is the current marketing language falsifying women’s actual identity through omission, deformation, or outright falsehood? Are images slanting her perception? Are brands responding to provide the conversational tone women expect? Are brands threading women’s drives so that they respond, relate and engage to their messages?
By Marisa Iturbide (brandnewoman), Barcelona